Placement Overview

Napier was one of the first agencies in Europe to specialise in the electronics market. Initially a PR agency, Napier responded to the clients' need to manage information across every element of the marketing mix by bringing together a team of multi-talented and multi-lingual engineers, linguists and technical journalists as well as PR and marketing professionals.

Generic Job Description for a Public Relations Officer

People who work in Public Relations (also known as PR), are contracted to build, maintain and manage the reputation of organisations. They work on behalf of a range of organisations including public sector organisations, businesses and voluntary organisations.

They use all forms of media and communication including press, television and radio. They aim to build and improve the image of the organisation in the eyes of its customers, shareholders and the wider public.

Skills:

• Excellent communication skills
• Creativity
• Imaginative
• Ability to work well as part of a team
• Computer literate
• Good organisation skills
• Initiative
• Confidence
• Ability to work well under pressure 

Pay:

• Entry £15,000
• Management level with 10 years experience £25,000 - £50,000
• 15 – 20 years experience in PR £80,000 or more

Please not that salary figures are a guide only. Actual salaries may vary depending on the organisation and geographical location

Hours:

• Typically 9-5, Monday – Friday
• Evening and Weekend may be work required to achieve deadlines

Environment:

• Office based
• Some travel required to meetings and events

Qualifications:

• A degree in a business related subject is preferred
• Most degree courses require five GCSE’s grades A-C and two A-Levels

Training:

• Most training is on-the-job
• Large consultancies offer training schemes to develop skills
• Training may include work shadowing and attending conferences, workshops, seminars and briefing sessions

Opportunities:

• Public Relations currently employs around 55,000 people throughout the UK
• Opportunities exist in Public Relations consultancies and In-house public relations departments in a wide range of organisations 

Links:

www.cipr.co.uk - Chartered Institute of Public Relations (CIPR)

www.coi.gov.uk - Central Office of Information

www.comms.gov.uk  - Government Communication Network (GCN)