Placement Overview

This is a very interesting a varied role. The individual works as a freelance Marketing Director for a range of organisations. This includes providing support across all the main marketing disciplines including web.

Generic Job Description for a Marketing Director

Marketing Directors and Managers are responsible for the marketing of a company or organisation. Marketing is any task that raises awareness of the company or a specific product in order to increase profit. It can cover advertising, promotion, public relations branding and communications.

The main responsibilities of a Marketing Director will vary depending on the size of the company or organisation but can include; product research and development, writing and distributing press releases and marketing material, organising and attending events and exhibitions, managing contact databases, monitoring competitor activity and managing budgets.

Marketing Directors or Managers will often have Marketing Executives or Coordinators working beneath them.

Skills:

• Excellent communication skills
• Creativity
• The ability to work well under pressure
• Good organisation skills
• A knowledge of marketing techniques
• Good business awareness
• The ability to work well in a team 

Pay:

• Entry for Director level £25,000 - £30,000
• Entry for Executive/Coordinator Level £18,000 - £23,000
• £40,000 or more with experience

Please not that salary figures are a guide only. Actual salaries may vary depending on the organisation and geographical location

Hours:

• Typically 9am – 5pm, Monday – Friday
• Extra hours may be required in order to meet deadlines

Environment:

• Office based
• Some travelling required to meet with clients

Qualifications:

• No set entry requirements although a degree or HND in Marketing is often preferred
• Most degree courses require five GCSE passes grades A-C and two A-Levels
• Gaining a Chartered Institute of Marketing qualification may improve chances of securing a position

Training:

• Degree and HND courses last 3-4 years
• Several years of experience in Marketing is required for Director level
• Official Marketing organisations such at the Institute of Direct Marketing offer professional Marketing qualifications 

Opportunities:

• There are opportunities in Marketing across every industry sector
• The majority of job opportunities are in and around large cities
• Competition for jobs is fierce 

Links:

www.theidm.com - The Institute of Direct Marketing

www.cim.co.uk - The Chartered Institute of Marketing (CIM)

www.marketing-society.org.uk - The Marketing Society